Google Ads: what it is and how it works
Google Ads (AdWords) is the most popular and used advertising platform in the world. Over the years, Google has turned into a real ecosystem ranging
Facebook Shop: the Facebook and Instagram integrated e-commerce
Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to
SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING
Social marketing is the use of marketing principles and techniques to influence a target group to accept or change behaviour voluntarily, in order to gain
HOW TIKTOK WORKS, THE APP OF THE MOMENT
Initially used only by the youngest, TikTok is the social network of the moment and is an app to create videos with lip sync that
SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION
The Internet and above all social media increasingly represent a space in which individuals share their moods, including the fear of a danger such as
HOW THE VOICE ASSISTANT OF GOOGLE (AND NOT ONLY) WILL SAVE OUR LIFE
According to LoupVentures, the most efficient voice assistant is Google Assistant (88%), followed by Siri (75%), Alexa (73%) and Cortana (63%). Google’s digital assistant, in
Effective Video Marketing Campaigns
Today we will see what it is necessary to create an effective video marketing campaign and we will also see some examples of very successful
HOW TO IMPLEMENT A MARKETING STRATEGY ON YOUTUBE
Companies have now realized that the Google video platform is a powerful promotional tool and therefore it becomes important to consider the idea of implementing
GOOGLE BERT: THE MACHINE LEARNING ALGORITHM
Google Bert has been recently added among the long list of the algorithm updates of the world’s most famous search engine. The main objective of
DIFFERENT SEO TECHNIQUES: WHITE, BLACK AND GRAY HAT
Search Engine Optimization is one of the most effective strategies to give value and visibility to a business. Within the SEO there are three different
TOP DIGITAL MARKETING TRENDS FOR 2020
The main objective of the digital marketing world is to give importance to companies. To distinguish itself from the countless competitors on the web, a
GOOGLE CHROME AND THE BLOCK OF AGGRESSIVE ADS THAT CONSUME TOO MANY RESOURCES
They had been talking about it for some time, but only a few days ago the new Google Chrome block became operational: all those advertisements