Journal

Over time, instant messaging has changed from a simple means of personal communication to a fundamental pillar of digital marketing. With the use of apps

e-mail marketing is still a valuable communication tool, as it allows you to establish a direct dialogue with your customers. Moreover, with the advent of

If you own a business, relying on a marketing agency can prove to be a smart move. In fact, an agency’s role is to develop

In today’s competitive market, a key role is played by the visual brand identity, a fundamental means to remain competitive in the digital-marketing arena. But

In the dynamic world of digital marketing, brand awareness influences every single person by conveying, many times unconsciously, any daily decision. Numerous anthropological and sociological

You may have heard of search engine optimisation, but you are not sure what it is. Don’t worry, we at Moka Adv will explain it

Progressive web apps (PWAs) represent a breakthrough in app development. They are advanced web applications that combine the user experience of native apps with the

Online marketing has become an indispensable tool for the growth and success of small and medium-sized enterprises (SMEs) in Italy and beyond. With the advent

More and more companies are choosing the path of internationalisation, which is why today our web agency, Moka Adv, decided to interview a multilingual SEO

According to statistics, already in 2020, 52% of global web traffic came from mobile devices. By 2025, it’s predicted that there will be 6.1 billion

Today, it’s impossible to talk about business without talking about digital marketing. Indeed, in the era of industry 4.0, the technological revolution and the increasing

Social marketing (SM) or social media marketing (SMM) is one of the most searched terms on the web today. You don’t have to be an