SEO isn’t for everyone and neither is link building, the process of creating a network of quality links pointing to your site. Soon, you’ll discover how to craft a winning link building strategy, without which you won’t be able to compete in Google’s SERP.
Table of contents
What is a link building strategy
A link building strategy, even today in the era of AI, is the best off-page SEO technique to increase the visibility of your website. In simple terms, it involves gaining backlinks – or “return links” – from authoritative external sites to improve your organic rankings on search engines like Google or Bing. But how do you structure a winning link building strategy? What mistakes should you avoid? Keep reading to find out!
How to structure a winning link building strategy
Recapping: the more links come from authoritative and relevant sites, the greater the PageRank transmitted. In short, the more Google sees your site as a valuable resource, the more it will reward it with the best possible result on the search engine results page, known as the SERP.
Practical example
Let’s say you’ve written a scientific article, but it’s destined for your blog rather than an academic journal. If you manage to obtain even just 1 backlink from a university’s website, Google will evaluate this as a positive ranking factor, deeming your content valuable compared to an article from an unknown or, worse, spam site.
How to create a winning link building strategy [5 tips]
Here are 5 practical tips to develop a solid link building strategy:
1. Guest posts
Collaborate with other sites with good authority to publish guest posts that include links to your own. Focus on portals with a high average monthly traffic volume and create quality, targeted content.
2. Broken link building
Find broken links relevant to your topic and propose your content as a replacement. It’s a way to help other webmasters fill gaps while gaining a backlink in return.
3. Valuable contents
Publish long articles with infographics, guides and videos that provide added value to your target audience. Also, remember: only true quality content gets shared and goes viral.
4. Local and sector-specific directories
If you operate locally (for example, in Catania, where our web agency is based), register your site in an authoritative city directory. Including your link in sector-specific portals can be particularly useful for both easy discoverability and obtaining the coveted backlink.
5. Digital PR
Collaborate with other stakeholders to establish synergies, create webinars, white papers or promotional campaigns with mutual links.
Link building black hat: what to avoid
Anyone involved in SEO knows not all links are useful. So, avoid black hat SEO practices such as:
- buying links from low-quality sites;
- excessive use of optimized anchor text;
- indiscriminate registration to spam forums or directories.
Metrics to monitor
Use tools like Google Search Console or Ahrefs to track the progress and/or effectiveness of your SEO strategy; in particular, monitor:
- total number of backlinks;
- quality of referring domains;
- performance of organic traffic (non-paid).
Choose Moka Adv for optimizing your contents
Moka Adv, our web agency, offers tailored SEO services to enhance the visibility of your website. We’ll help you:
- identify opportunities for an effective link building strategy;
- avoid typical Google penalties;
- achieve stable and lasting rankings.
Contact us now for a free consultation and build your <strong>web reputation</strong> with Moka Adv.